To show how a Burger King’s hamburger is created, by letting the user experience in person each step of the preparation.
We filmed in VR in order to involve users in a sensorial journey within a Burger King kitchen.
The video, about two minutes long, was shot in subjective and it highlights every step of the preparation, allowing the user to visually surf the environment in a 360° stereoscopic.
But we did not stop at a simple distribution of the Virtual Reality video content. We also used it during several events to create an exciting and engaging effect among people. Once the user has sat down and worn the headset, he can see the preparation techniques and, once the experience is over, he’s served the same Hamburger he saw during the VR video. Moreover, we filmed the astonished reactions of the audience in order to create content that can be published through the Brand’s social media channels.