About the client
Diadora is one of the most important Italian fashion brand,founded in 1948.
Creativity and research of materials, together with a strong technological edge,
have made the brand a worldwide reality.
SOCIAL MEDIA CONCEPT
The goal was to refresh the image of the Brand still too tied to the ’80s models.
The target audience was the millennials. The plus sides that we worked on were: product and testimonials.
Involvement of testimonials for various engagement activities with users